As usual it seems it is the end of the month and I have yet to blog, which is amazing because I have so much to report. The big news is Keith and I have been furiously preparing for the New York International Gift Fair, which takes place in mid-August at the Javits Center and Piers in NYC. The show is designed to present the latest innovations in furnishings, tabletop, accessories and more to retailers and designers in the metropolitan area.
We feel this will be a good opportunity to expose (there has to be a better word) our British Cottage products to a wider audience. For years we have been manufacturing our own designs, first in England, and now at our factory in Hungary. Bespoke, handmade, and hand delivered are our standard operating procedures, not a marketing ploy.
So this will be a test to see if our British Cottage vision is viable out of our comfort zone in Red Bank. Our pricing has always been reasonable, partially because there are no middle men, we are direct importers, and also because we are committed to staying affordable. While we may have one or two rock stars and three or four moguls as customers, mostly we sell to people with tuitions and car payments and orthodontistry to worry about.
Which brings me to my next point, one of the problems with selling a product that is built to last is that the customer only ever needs to need to buy just one. There is no built in obsolescence at British Cottage. A pine farmhouse table never goes out of style; it doesn’t break. In fact, it can actually improve with age. So we are happy to widen our customer base. According to some reports as many as 35,000 will attend the gift show.
And we are not only bringing furniture but also one-of-a-kind antiques and accessories we have picked up in our travels to Europe. We’ll have dough bowls and Staffordshire china, antique maps and botanical prints, authentic British flags, watering cans, you name it. The items in the photograph are just a few of the things we plan to exhibit. We’ll be on Pier 94, booth # 43060, come see us if you get a chance. Or stop by the store; Red Bank is easily accessible by car or train if you are coming from the city.